Boston, Mass. (June 28, 2007) - Roush Fenway Racing announced today that Boston Red Sox sponsors, Lumber Liquidators and Gillette, have signed on as sponsors of the No. 99 Ford Fusion driven by NASCAR NEXTEL Cup driver Carl Edwards during this weekend's race at New Hampshire International Speedway (NHIS).  The companies will celebrate their relationship with the Boston Red Sox and NASCAR fans by featuring the Red Sox logo on the No. 99 Lumber Liquidators/Red Sox Ford Fusion during the race in Loudon, N.H. on July 1. 

"I'm really proud to have Lumber Liquidators and Gillette on board as the primary sponsors of the No. 99 Ford at Loudon," said Edwards. "Both organizations have deep ties in the New England area and it is truly an honor to represent a team like the Boston Red Sox that has so much respect and history.  There is an obvious cross-over between the NASCAR fan base and Red Sox fans and I'm excited that Lumber Liquidators and Gillette have chosen me to represent them at New Hampshire International Speedway."

As Red Sox sponsors Lumber Liquidators and Gillette have secured the rights to utilize Boston Red Sox marks for marketing and promotional activation.  These rights allow the companies to feature the Red Sox logo on the No. 99 Ford Fusion and Edwards as a means of further leveraging their association with the Red Sox through regional sponsorship of Roush Fenway Racing at Loudon.  In addition to being highlighted on the Roush Fenway Racing entry, the sponsors will look to reach a broader audience of NASCAR fans by tapping into Roush Fenway Racing's public relations and marketing services. 

"We are excited to have Lumber Liquidators and Gillette sponsoring the No. 99 Ford Fusion and using the opportunity to promote their affiliation with the Boston Red Sox," said Jack Roush, owner of Roush Fenway Racing. "It is our intention to be New England's NASCAR team.  We hope Red Sox fans watching the races in Loudon will support us with the same intensity as they do when watching the Red Sox".

With this agreement, Lumber Liquidators, the largest independent retailer of hardwood flooring in the country, is expanding it's involvement in NASCAR after entering the Craftsman Truck Series as a team sponsor in 2006.  "This is a dream partnership.  Lumber Liquidators has a long history with the Red Sox and Fenway Sports Group was a big part of why Lumber Liquidators entered NASCAR racing last year," said Tom Sullivan, chairman and founder of Lumber Liquidators.  "As a native Bostonian myself, I can't wait  to see the No. 99 Lumber Liquidators/Red Sox Ford Fusion running up front on Sunday for all the great Red Sox fans in New England and around the nation."

"It's exciting to join with two of our partners, the Boston Red Sox and Roush Fenway Racing, to further leverage our NASCAR sponsorship when 'Gillette Young Gun,' Carl Edwards, debuts the car at Loudon," said Michelle Potorski, associate marketing director, Gillette. "We look forward to working with the partners to bring these types of creative ideas to New England sports fans."

Edwards currently sits seventh in the overall NEXTEL Cup point standings with one win (Michigan), three top five and five top 10 finishes in 2007.  In the Busch Series Edwards has dominated and continues to lead the point standings after 17 races while racking up four wins (Bristol, Nashville [2], Dover), 11 top five and 14 top 10 finishes.  In five starts at NHIS in the No. 99 Ford, Edwards has completed all but one lap and has an average starting position of 20th and an average finishing position of 14th.  Roush Fenway Racing has a combined nine wins at NHIS across all three of NASCAR's premier series and Edwards is looking to add to that total in the No. 99 Lumber Liquidators/Red Sox Ford this weekend.

To celebrate Roush Fenway Racing competing for the first time at NHIS under their new name this weekend, the Boston Red Sox will host Roush Fenway Racing Day at Fenway Park presented by Gillette on Friday, June 29 as the Red Sox take on the Texas Rangers.  Festivities will include Roush Fenway Racing themed displays and exhibits throughout the ballpark as well as a special pre-game ceremony that will formally introduce Red Sox Nation to the drivers of Roush Fenway Racing.  On Monday, July 2 fans are invited to visit the No. 99 Lumber Liquidators/Red Sox Ford Fusion at the Lumber Liquidators Braintree location located at 240 Wood Road.  The show car will be on display between 8:00 a.m. and 4:00 p.m.  In addition, Mike Lowell of the Boston Red Sox will make a special appearance between 1:00 p.m. and 2:00 pm.  You can also see the No. 99 Lumber Liquidators/Red Sox Ford Fusion paint scheme by logging on to lumberliquidators.com.

CREDIT: NASCAR PR 

New logo, new merchandise accompany name change

DAYTONA BEACH, Fla. – For the past 11 years, DAYTONA USA, “The Official Attraction of NASCAR,” has been delivering magical motorsports memories to both hard-core race fans and casual observers through hands-on activities, challenging thrills and one-of-a-kind sights.

This year, the attraction continues to offer fans the thrills of racing at “The World Center of Racing.” However, in an effort to align “The Official Attraction of NASCAR” with NASCAR’s biggest, richest and most prestigious race -- the Daytona 500 -- DAYTONA USA will be renamed the Daytona 500 Experience beginning July 1, 2007. A new logo will accompany the name change as well as a new website address. Fans can see the new logo at www.Daytona500Experience.com.

“More than 90 percent of the motorsports attraction is geared toward NASCAR and the equity and brand recognition of the Daytona 500 is unparalleled,” said Daytona International Speedway President Robin Braig. “Incorporating the name ‘Daytona 500’ into the attraction will help to continue to grow the facility.”

The name change is only phase one of what will be many more changes at the Daytona 500 Experience. The Daytona 500 Experience will continue to look to add new elements and amenities for guests visiting the attraction.

Other exciting things to see at the attraction include:

· NASCAR’s Car of Tomorrow: The NASCAR Car of Tomorrow exhibit inside Daytona 500 Experience is a completed version of Jeff Gordon’s No. 24 DuPont Automotive Finishes Chevrolet complete with the Car of Tomorrow body design and features, highlighted by the rear wing.

· Daytona 500 Champions Walk of Fame: At the Daytona 500 Champions Walk of Fame, race fans, much like the world famous Grauman’s Chinese Theatre in Hollywood, can mill around the outside of the attraction gazing down at the 3x3 cement blocks that showcase the past 10 Daytona 500 champion’s handprints, right foot and autograph in the legendary cement. During the Pepsi 400 weekend, Kevin Harvick, champion of the 2007 Daytona 500 will partake in this special ceremony.

· Richard Petty Driving Experience: Strap in and Hold on! Experience real life racing thrills by riding shotgun in a 2-seat NASCAR-style race car driven by a professional instructor  or be in the driver’s seat with your hands on the wheel and your foot on the gas around the 31° banked turns of the historic 2.5 mile Daytona International Speedway.

· Interactive Simulators: At ACCELERATION ALLEY, guests are pitted against each other to vie for the checkered flag in the Daytona 500. Daytona Dream Laps is an iWERKS motion simulator ride based on NASCAR's premier race, the Daytona 500. Take a fantasy ride in Toyota Tundra's Thunder Road. This two-seat full motion simulator allows riders to experience the thrill of racing in a Toyota Tundra and includes a 360-degree flip!

· 16-Second Pit Stop Challenge: Grab an air gun, strap on some gloves, and try to beat the clock in this fast-paced test of skill as you try to try to beat the time of our pit crew in this lightening fast stop for gas and tires!

· Pepsi IMAX Theatre: The Pepsi IMAX Theatre at DAYTONA USA is the only place in Central Florida where fans can view "NASCAR 3D: The IMAX Experience" in 3D and the award-winning "The Daytona 500: The Movie.

· Winning Daytona 500 Car: Be part of the biggest celebration of the NASCAR season and See the current Daytona 500-winning car in the exact condition it was when it crossed the finish line in Gatorade Victory Lane. Currently on display is the No. 29 Shell Chevrolet driven by Kevin Harvick who won the 49th annual Daytona 500 on February 18, 2007.

· Speedway Tour: See what goes on behind the scenes at the "World Center of Racing" on a 30 minute open-air tram through Daytona International Speedway's garage area, pit road, and the world-famous 31-degree high banks. The tour also makes stops at Pit Road and Gatorade Victory Lane.

· 4th Turn Grill: After exploring the “World Center of Racing” make a pit stop at the 4th Turn Grill. Quench your thirst with an ice cold Pepsi and satisfy your hunger with an entrée from Americrown’s on site grill.

· Gift Shop: Commemorate your time at the Daytona 500 Experience and load up on all the gear you need to be the ultimate race fan. The gift shop is stocked with all the Daytona International Speedway, Daytona 500 Experience and NASCAR gear that you could want.

· Ticket Office: Race fans can purchase tickets for all the races at Daytona International Speedway, including the Daytona 500 in February and the Pepsi 400 in July right from the ticket office located within the attraction. 

CREDIT: NASCAR PR